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Online marketing is simply getting your product or service seen on the internet. It’s referred to as online, internet or digital marketing. It’s straight forward but can be very confusing figuring out what tactics you should do. There are so many different platforms and ways to do it.

A lot of people assume it’s easy for me because I’ve spent the last 30 years in marketing. The funny thing is when your marketing for yourself it’s amazing how suddenly you know nothing or how confused you make yourself. I guess that’s like anything it’s always easier to do it for someone else.

I’m no different than you. I had to figure out the best tactics for my business. What’s helped me is to look at it like I’m giving advice to someone else. That way I don’t overthink it and I just move forward. In being able to do that it’s provided me with great success

The 3 biggest mistakes I see people doing when it comes to online marketing is:

1) Trying to do everything
2) No goals or a plan
3) Not being consistent

Trying to do everything
There is so much out there to choose from and it’s hard to know what is the right platform so we try to do it all. What essentially happens is we don’t do a good job at any of them and we get frustrated and stop doing anything at all. A lot of times the reason we do everything is we don’t understand what we’re doing. We figure if we do everything something will stick. It’s important to understand each of the platforms before you make the decision to use them. Make sure your audience is on the medium. It’s also important to learn them so if you decide to outsource you won’t get ripped off. There so many people outsourcing work and they end up getting ripped off and no results. The best piece of advice I was given was to learn everything yourself first before you ever outsource it.

No goals or a plan
This is like a pilot flying a plane with no map. Who knows where you would end up. It’s the same with marketing. You must know what your goals are so that you can see if it works. And without very specific goals how are you going to create a plan. Your plan will come from your goals. You’ll know exactly the tactics you want to do to reach them.

This is probably the most important. If you’re not consistent nothing you do will work. So many people get started all excited and do what they need to, then life gets in there way and they stop. If you create a simple plan and stick with it week over week you will have results. And as you measure what works and what doesn’t you’ll be able to course correct and move on.

Remember online marketing is simply getting your product or service online and out to your customers. Get focused, create your goals, develop a plan and be consistent.

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