Cold Market Prospecting: 6 Steps To Be Successful
Have you ever heard from your upline the three-foot rule? That you need to get out into the cold market and meet people to talk to about your network marketing business? I know for me that very thought made me cringe. Don’t want to talk to strangers. Not comfortable. Not something I want to do. I’m going to talk to you about is six easy steps to cold market recruiting.
When I first started trying to talk to people my tongue would get tied. I was that person that had my small group of friends, very comfortable with them. Known each other for a while. But the idea of going out and talking to strangers and doing that whole small talk thing was not my thing. No, no. Not me. But if I wanted to have a thriving business in network marketing, that had to change. I had to learn how to talk to people.
I’m going to share with you today are six simple steps.
First Step: Compliment
First step is compliment. Quickest, easiest way to get someone’s attention and start a conversation is just pay them a compliment, but make sure it’s genuine. If somebody has a god-awful top on and you say, “Oh, my gosh, I love your top,” they’re going to know you’ll full of it. Make sure that when you give the compliment, you really, really mean it. Super important. People can see through you.
Second Step: Converse
Start a conversation. You’re not going to pay a compliment, and then say, “Oh, by the way, are you interested in my business?” Not how it works. Start a real conversation. Get to know who they are. Ask them some questions. If you look back on my site, sandysinden.com, you’ll see a video called FORM, and it’s all about giving you ideas of how and what to say when you start talking to people. Converse. You’d be amazed what people will tell you. I’ve had some pretty interesting conversations. One day I’ll tell you about one conversation I had that I’m still blown away about.
Third Step: Qualify
Is to qualify them. Not every person that you speak to is going to be right for your company or your product or your service. They’re just not. I made that mistake. I thought they were, and so I was so hard on myself because I thought everybody I talk to I’ve got to figure out a way to get them into my business. That’s not it, and that’s part of conversing, is qualifying. Is this person going to be right for my business? Can I solve any kind of pain that they have? Again, you want to qualify.
Fourth Step: Transition
Once you’ve determined that this person is qualified, you’ve got to transition them from the conversation to either business/product question. There’s some ways that you can make that go from conversation over to the business or the product.
Fifth Step: Take Away
If somebody acts funny when you try to transition them, take it away. We don’t care. That’s probably one of the biggest mistakes people do in this business is they care so much about whether somebody is going to join your business or not. One of my mentors said, “Look at this as your baby.” This is like someone’s calling your baby ugly.
I need to tell you if anyone called my sons ugly, I’d knock the you know what out of them. Treat your business the same way. If they’re not interested, take it away. You’ll be surprised when you take something away how many times people actually are like, “Whoa, whoa, wait, wait. Maybe I am interested.” Try it, take it away.
Sixth Step: Bounce
Then close with intent to bounce. Do not hang around afterwards. Once you have their phone number, bounce out. Because if you don’t, then the questions start. The conversation starts, and the next thing you know, you’re explaining everything to them and you don’t have enough time to do that, and you most likely can’t do it in the right way. Once you have closed it off, bounce out.
Compliment, converse, qualify, transition, take it away, and bounce out. I hope you’ve enjoyed this information and I hope these six steps will be useful for you.
If you liked it, I have created a special resource guide for you. You can get it here, it’s called Network Marketer’s Essential Guide to Making the Internet Work for You.
Four easy steps to prospecting, recruiting, and building a team online instead of bothering your friends and family.
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Thanks so much for your time.