What Is Network Marketing?
Have you ever heard the word Network Marketing and wondered what it was?
Some people think it means to network and market yourself. Other people know it to be network marketing or multi-level marketing.
It’s interesting that network marketing can have different meanings so I wanted to talk to you about today is what network marketing is. Network marketing as in multi-level marketing, what it is exactly and how it works.
Read on if you would like to know more about network marketing in case you’ve ever been approached or you’re thinking about starting a network marketing business.
Introduction to Network Marketing
I got introduced to Network Marketing about nine years ago. When I think about it, I probably got introduced a long time before that but I never knew it as network marketing. I always thought it was just party plan type of business. I had done things like Pampered Chef, Reagent Jewelry, and so I always just thought that’s kind of a party business I never heard the term network marketing or multi-level marketing until about 2009.
I got into a network marketing company by accident. The representative who signed me up for what I thought was just product also put me in as a representative. As I learned more I really like this business model.
Having spent 30 years of my career in marketing I understood the model. It basically took people like me out of the sales equation. Network marketing is just transferring the money that is normally paid to marketing to field reps.
There’s so many products and services out there that honestly, as a marketer, they’re kind of hard to market. They’re too complex in a 30 or 60 second commercial. You cannot put them on a shelf and expect people to just buy. They need more than a quick Ad to really bring them justice.
Why Network Marketing
They actually do better if somebody can tell you about them in detail. That’s where network marketing comes in. Let’s face it, most of the things we buy now are by referral, so I think they should call network marketing referral marketing because that’s really what it is.
It’s you refer a product or a service that you really like to a friend and what’s cool though is instead of paying for advertising and marketing, reps make money. You have the opportunity to start a business by just sharing a product or service that you really like with your friends, family and strangers.
You are simply sharing something you really like. It’s not about selling it. You just want people to see what you have and maybe it’s for them, maybe it’s not for them.
Is It A Pyramid
That’s all network marketing is. It’s not a pyramid or a scheme. People always say it’s a pyramid because the people at the top make the most money.
Here’s the interesting thing, anybody can get to the top. It’s not like in a corporate landscape where there is one CEO at the top. There’s not many of those positions open and if you’re down at the bottom, your chances of going all the way to CEO are not that easy.
In network marketing, anybody can be at the top. The person who brought you in, you can pass them easily. Work harder than they do and you’re going to go right past them.
That was one of the things I loved about network marketing, I can put as much effort, time and energy into it and how much I put in is how much I’m going to get back. Network marketing is a really cool, cool, cool, cool, cool, cool business model. I love it.
I think it makes so much sense. I hope that just simplifies for you what network marketing is. It’s really not that complicated.
Great business model and opportunity for you to have a business.
One last thing, I want to make sure you know is some network marketing companies will have a training platform in place. I highly recommend you find one that does. This training system if you follow it, will help you be successful.
For people who have never had a business this training is a great way to get started. It also doesn’t have the over costs of opening most businesses like a franchise.
I hope that was helpful.
If it was, please share with your friends, family, your team, whoever it makes sense for.
Thanks so much for tuning in.
Don’t forget to download your resource guide, “Network Marketers Essential Guide to Making the Internet Work for You. 4 Easy Strategies to Prospect, Recruit and Build A Team Online Instead Of Hounding Your Friends And Family.